Want to BE a better problem solver?
We search for fresh minds to solve problems from real companies. Do you want to learn to be a better problem solver? CHALLENGE YOURSELF IN DASH!
To put it simply, in Dash Lapland we collect challenges from real life businesses and let our array of multidisciplinary participants come up with innovative solutions to these problems. With the help of team Dash, our mentors and the support of your team you will learn how to use design thinking and design tools during the competition (and further in your career). The best solutions will be awarded at the end of our event. Dash is an event for everyone no matter what field or background you’re coming from. Interests of joining can vary between learning new skills or meeting new people and companies (maybe even a future employer!). Or maybe just wanting to win the whole thing and possibly have the chance of developing the idea further with the company. It doesn’t matter what your background and goals are. Just don’t be afraid of a challenge!
Did we peak your interest? Good! Scroll down to learn more about Dash Lapland
DASH LAPLAND 2019 challenges
LAPPSET Group Oy: THE PLAYGROUND OF THE FUTURE
The immobility of our youth and children is one of the problems in our society with long term consequences. Playgrounds have stayed virtually the same for decades, but the world around them has become more and more technology centered. The technological solutions of today, for example smart devices, are one of the reasons behind the immobility of our youth. We want to create solutions for the future, that integrate technology into the playful experiences and activities we provide.
What would the playground of the future, that has integrated interactive technology in it be like? What could VR/AR or AI bring to the table? Could the solutions take into account our other users such as teens and seniors? How will the play and activity solutions of Lappset Group Oy reach a market leading position globally?
Santa claus holiday village: THE WEBSHOP OF EXPERIENCES
We want to bring unforgettable experiences to the visitors of Lapland. There are new businesses being born in the tourism industry every day, and it is vital to distinguish oneself from the competition especially when the customers are looking for a suitable service provider. In the travel industry, good customer service is crucial and one way of standing out is when you offer your customers memorable new experiences.
How do we transfer these kinds of memorable experiences into the digital realm? Can we start building the experience already when the customer is scrolling down our webshop or booking a service? Could we integrate interactivity and personalization into the purchasing process, so that the needs of the customer can be taken into account more comprehensively? Could technologies like AR/VR, AI or data-analysis be of assistance in this process?
neve: FROM PRODUCTION INTO CUSTOMER CENTRICITY
The significance of customer oriented service is being constantly emphasized in every field. The advancement of digitalization allows for agile customer engagement: operations are changing shape and our business is becoming more and more automated. We can automate our products but at the same time we strongly believe in being present and local. As a trusted local circular economy expert, we offer an array of different services. The siloization of services is seen as a risk and a comprehensive solution has not been designed as of yet. Creating a personal and needs oriented customer experience is therefore difficult.
How can we create a service entity that allows our customers to utilize all its parts in one location? How can we accentuate the brand value of our main products (electricity, water) in the marketing and distribution of our other products (district heating and optical fibre etc)? Is there a way to highlight NEVE’s values and exercise its strengths in our marketing? How can we take into account the ever-changing needs of our customers individually and comprehensively in different service situations? How can we broaden our view of the customers needs so that we could meet or even anticipate them in the best way possible?
KEMIRA: 1.5 DEGREE CHALLENGE
The 1.5 degree challenge affects us all. Climate change requires us to change our behavior and to find innovations in technology, finance and business models. As our population grows and we work to meet aspirations of a good life, the demands we are placing on our planet’s resources are increasing. The more we produce, consume, and waste, the more resources we use. Global megatrends – such as a growing middle-class, increasing urbanization, tighter regulation, and increasing scarcity of resources – are shaping our industries. Through chemistry, we play our part in helping the world find solutions to climate change and to move towards more bio-based, recyclable, and reusable materials.
How can we increase general awareness of chemistry's role in tackling climate change? How can we share information about the role of chemistry in our everyday life? What could the role of digital solutions be?
What kind of a lifestyle can we ecologically afford and also aspire to in 2025, 2050? What challenges will this bring to the way we produce, transport and consume goods?
What options will customers gravitate towards when choosing between substitutable products? What is the future of renewable and recyclable products and where will it be very difficult to find alternatives?
HOIVATILAT: CARE FACILITIES AS A SERVICE
Today’s care- and educational facilities are faced with new kinds of challenges. Megatrends like ageing population, financial challenges in the public sector and the customers freedom of choice set special requirements for the industry. Combining social services, like early childhood education and elderly care, have proved to have many positive effects. We have answered different kind of customer needs with convertible spaces and inclusive design processes. In the future new innovative service solutions are needed to enhance the welfare of the society and to create better service environments for care and learning.
What do the future innovative concepts for care- and educational facilities look like and what can they offer? Could we create a service out of the facility concepts that the customer could modify and purchase in the range they desire? When building the entity of services, how can we take in consideration the principles of sustainable and responsible development. How can the facilities and the services around them support both education and care in the best possible way?
KALEVA MEDIA: GLOBAL ARCTIC MEDIA
What might be the new ways to provide media services/product/content for young millennials and what kind of media platform or service would meet these needs and wishes?
Traditionally customers have been paying monthly subscription for newspaper delivered home, for digital replica of printed newspaper layout or for online web stories behind the paywall. Can we rethink the business models as well as part of this challenge?
How can Arctic context, content and brand capital be utilized in order to scale (such a) business globally? Besides millennials, who might then be the most potential target groups and stakeholders and what is the core value and differentiation potential through an Arctic brand?
HERE’S HOW WE’RE DIFFERENT
Good design is the cornerstone of every successful business
A hackathon is a form of problem solving where a challenge is tackled by a group of people who gather to find new, more functional solutions for it. The word has its roots in software development but nowadays the term is used more than ever to describe intensive, short-term problem solving.
In order to solve problems it’s crucial to have a proper design process. This means doing the research, using concrete methods for problem solving and having the refined expertise to validate the decision making. By combining all these steps we can solve any problem and create value. Dash offers interesting challenges from top brands, a solid design process, a set of design methods and experienced design mentors. With the help of these tools you and your team will achieve the goal of creating new and innovative ideas, concepts and solutions.
Design hackathons have the potential to solve real life problems of real life people. This is something we at Dash Lapland are going to embrace! The importance of fully understanding the needs of end users can’t be underlined enough. By understanding the true needs it’s possible to find the real problems and thus solve them.
One way to explain the design process is through a double diamond -model. Previous hackathons have focused on just the second half, developing and delivering. We go through the whole process, creating more mature and usable solutions to problems.
There are 6 companies bringing us their challenges. 150 participants will be faced with these challenges, coming up with 28 innovative solutions.
DASH EVENTS SO FAR
If you would like to learn more about past events visit our friends at DASH-HKI.
Dash Lapland is organized by a nonprofit named Lapland Design Group. Our primary goal is to promote design thinking in Northern Finland and enhance design knowledge in our society. Lapland Design Group was founded in 2018 in Rovaniemi by design-inspired university students. We were inspired by our friends at DASH-HKI who have organized DASH events in southern Finland. Together we wanted to bring this amazing event to Lapland and that’s exactly what we did!
We believe in bringing brave people who want to constitute change and organizations in need of new solutions together. By combining the two we can create something unpredictable that can have a positive impact on our society as a whole.
Everything we do is guided by our core values courage, creativity, learning and influencing.
WHAT TO DO IF YOU’RE INTERESTED
Whether you’re interested in sponsoring, bringing us a challenge, becoming a volunteer, or you’d like to learn more about DASH, please don’t hesitate to get in touch!
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